Judy United was established in 2010 as an independently owned B2B company headquartered in Riyadh, Saudi Arabia with branch offices in Jeddah (West Coast) and Dammam (East Coast).

The vision was to establish Judy United as a unique company operating within a crowded Beauty & Healthcare industry by partnering with niche manufacturers who are intent on entering the Saudi / GCC market by offering partners a comprehensive and dedicated regulatory, marketing and distribution service allowing our partners with a vehicle to enter the market with minimal investment exposure and still allow them to proactively be engaged in all aspects of the business model from a strategy implementation and tactical execution. 

The team is supported by a dedicated team well equipped to handle the regulatory requirements, which are pivotal with the implementation of the revised and stringent requirements by the Saudi Food and Drug Authority (SFDA). 

Our flat management structure and the experience gained in all facets of our business encompassing regulatory approvals, logistics, marketing and sales and finance has ensured our ability to provide superior service to all our clients, which has resulted in our ability to attract and retain our customer base. Our support services incorporate distributing partners for the other Gulf Co-operating Countries.