Judy Plus United was founded in 2010 as a privately owned enterprise, with its main headquarters in Riyadh, Saudi Arabia, and additional branch offices located in Jeddah on the West Coast and Dammam on the East Coast.

The vision behind Judy United was to position the company as a distinctive player within the highly competitive Beauty & Healthcare industry. This was achieved by collaborating with specialized manufacturers eager to penetrate the Saudi and GCC markets. Judy United offers its partners a complete and focused service that encompasses regulatory compliance, marketing, and distribution, enabling them to enter the market with minimal financial risk while remaining actively involved in all aspects of the business model, from strategic planning to tactical execution.

The company is backed by a committed team that is highly proficient in managing regulatory requirements, a crucial factor given the implementation of the revised and stringent guidelines set forth by the Saudi Food and Drug Authority (SFDA).

Our flat management structure, combined with extensive experience across all aspects of our business—ranging from regulatory approvals and logistics to marketing, sales, and finance—has enabled us to deliver exceptional service to our clients. This excellence has been key to attracting and retaining a loyal customer base. Additionally, our support services extend to distributing partners across the other Gulf Cooperation Council (GCC) countries.